Whoever said you can’t buy happiness…
… probably hasn’t discovered the magic of jewelry. Nothing sparks joy like picking out something sparkly for your neck or when you find the perfect pair of earrings that match your outfit. Whether it’s an heirloom piece passed down from Grandma, a push present from your partner, or that very first pair of diamond ear studs you bought with your first pay check – jewelry has always been a quintessential part of making a statement and capturing a moment in time.
Like how we designed our hydration cubes to elevate your daily drinking, the German brand PURELEI was designed to turn ordinary days into special memories, giving you little reminders to celebrate the moments that truly matter. And so, as two brands that were built on a similar ethos, it seemed only natural that we collaborated to help make a statement – together.
The Aloha is in the Details
The name PURELEI blends “pure” with “lei” – a traditional Hawaiian flower garland given as a gesture of love and friendship. Founded in 2016, Alisa, Etienne and Freddy have been creating jewelry that blends meaningful design and lasting quality for nearly a decade now. With nature-inspired motifs and warm, effortless aesthetics that are easy to layer and stack, each piece is designed with spreading positivity, connection and joy in mind. Their signature pieces are made of high-quality stainless steel and refined with 18k gold, rose gold or silver plating. The end result? Durable, waterproof pieces that don’t fade or discolour with everyday use, and are tarnish-resistant through daily wear and tear.
A Brand That Cares
But that’s not all! Beyond creating beautiful jewelry, PURELEI focuses on thoughtful choices in materials and packaging. With eco-friendly practices such as jewelry made from recycled silver and stainless steel that is 100% recyclable, as well as environmentally conscious packaging, we identify with and deeply respect the values they embody as a brand. As you’re reading this now, (hopefully) with your PURELEI piece from the Advent Calendar in hand, you can feel confident knowing you’re wearing jewelry made with care, quality, and a conscious approach to the planet.
A Collaboration That Celebrates Everyday Moments
And returning to our initial train of thought, while money probably can’t buy happiness (in the true sense of the word), we do believe that little things – like the perfect piece of jewelry or a refreshing sip of hydration – can help brighten your day. And so, by joining forces with PURELEI and our other partners, we’ve created an Advent Calendar that celebrates both inner well-being and outer sparkle, giving you 24 days of thoughtful surprises to brighten your day. Whether you’re unboxing a treat, choosing an outfit that complements your brand-new accessory, or simply taking a moment to hydrate, we hope you take a small pause to breathe, reflect and enjoy the little joys that make life shine.
